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The Portrayal of Men and Women in British Television Advertisements: A Review of 7 Studies Published Over a 12 Year Period
16 references·0 citing·36 second hop
The Portrayal of Men and Women in British Television Advertisements: A Review of 7 Studies Published Over a 12 Year Period (2011)The Portrayal of Men and Women in British…The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000 (2010)The portrayal of men and wome…A meta-analysis of gender roles in advertising (2009)A meta-analysis of gender rol…Gender Stereotypes in Spanish Television Commercials (2007)Gender Stereotypes in Spanish…An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements (2003)An Analysis of the Portrayal …A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand (2000)A Cross-Cultural Content Anal…The Portrayal of Men's Family Roles in Television Commercials (1999)The Portrayal of Men's Family…Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Sex-Role Stereotyping in Tele…The stereotyped portrayal of men and women in British television advertisements (1993)The stereotyped portrayal of …Sex role messages in television commercials: An update (1989)Sex role messages in televisi…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…Sex‐role stereotyping in British television advertisements (1981)Sex‐role stereotyping in Brit…Trends in Sex Roles in Television Commercials (1979)Trends in Sex Roles in Televi…Update: Sex-Role Messages in TV Commercials (1978)Update: Sex-Role Messages in …The Portrayal of Men and Women in American Television Commercials (1975)The Portrayal of Men and Wome…The image of women in network TV commercials (1972)The image of women in network…Attitudinal effects of mere exposure. (1968)Measuring sex stereotypes : a thirty-nation study (1982)Social psychology across cultures (1993)The Effect Of Television Commercials On Mood And Body Dissatisfaction: The Role Of Appearance-Schema Activation (2002)Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness (2014)Gender Roles (2019)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Sex stereotyping in advertising (1983)Social communication in advertising : persons, products & images of well-being (1986)Content Analysis—A Methodological Primer for Gender Research (2010)Gender-Role Portrayals in Television Advertising Across the Globe (2016)Women and Suicidal Behavior (2020)Hearth and Home: Images of Women in the Mass Media (1979)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)Uses of Sex Appeals in Prime-Time Television Commercials (1998)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Gender stereotypes in advertising: a review of current research (2016)Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017)Meta-analysis: integrating accumulated knowledge (2017)A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)Is advertising a barrier to male movement toward gender change? (2010)Is Female to Male as Nature Is to Culture? (1972)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Advances in international marketing (1992)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Methodological issues in cross‐cultural marketing research (1996)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. (2005)Sex Role Portrayals in Advertising (1977)Television and adolescents' sex role stereotypes: A longitudinal study. (1982)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)Face-ism: Five studies of sex differences in facial prominence. (1983)Early determinants of women in the IT workforce: a model of girls' career choices (2005)
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References

  • 2009A meta-analysis of gender roles in advertising453 cited
  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 1975The Portrayal of Men and Women in American Television Commercials267 cited
  • 1999Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years238 cited
  • 1972The image of women in network TV commercials206 cited
  • 1981Sex‐role stereotyping in British television advertisements160 cited
  • 2003An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements155 cited
  • 1979Trends in Sex Roles in Television Commercials150 cited
  • 1989Sex role messages in television commercials: An update149 cited
  • 2010The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000145 cited
  • 1993The stereotyped portrayal of men and women in British television advertisements116 cited
  • 2007Gender Stereotypes in Spanish Television Commercials98 cited
  • 1978Update: Sex-Role Messages in TV Commercials82 cited

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  • 1999The Portrayal of Men's Family Roles in Television Commercials78 cited
  • 2000A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand77 cited
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