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Personalized ad recommendation systems for life-time value optimization with guarantees

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References

2011Doubly Robust Policy Evaluation and Learning383 cited
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2007The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Study44 cited

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2021A computational reward learning account of social media engagement185 cited
2021Safe Reinforcement Learning59 cited
2023How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms36 cited
2019Dynamic Programming Models for Maximizing Customer Lifetime Value: An Overview10 cited

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