The Impact of Intra-Organizational Social Networking Sites on Impression Formation

Abstract

The introduction of social media has changed the way individuals communicate and collaborate both within and outside the organization. This paper examines a specific social media, Social Networking Sites. Organizational use of social networking sites (both public and enterprise) is discussed followed by a closer examination of intra-organizational social networking sites and how these sites have the potential to change the impressions formation process. Finally, this paper concludes by examining how the information available through this technology impacts the impression formation process with an exploratory study of information availability and impressions of social capital. Implications and future directions are suggested.

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