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Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation
16 references·0 citing·39 second hop
Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation (2010)Personality Traits and Its Effect on Bran…Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Structural Equation Modeling …Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Analyzing the Commitment-Loyalty Link in Service Contexts (1999)Analyzing the Commitment-Loya…Customer voluntary performance: Customers as partners in service delivery (1997)Customer voluntary performanc…The effects of trust and interdependence on relationship commitment: A trans-Atlantic study (1996)The effects of trust and inte…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Preference for consistency: The development of a valid measure and the discovery of surprising behavioral implications. (1995)Preference for consistency: T…Building Strong Brands (1995)Building Strong BrandsThe Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…A Two-Dimensional Concept of Brand Loyalty (1976)A Two-Dimensional Concept of …Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Specification, evaluation, and interpretation of structural equation models (2011)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 2000Structural Equation Modeling and Regression: Guidelines for Research Practice6,417 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
  • 1997Customer voluntary performance: Customers as partners in service delivery1,325 cited
  • 1996The effects of trust and interdependence on relationship commitment: A trans-Atlantic study1,272 cited
  • 1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
  • 1999Analyzing the Commitment-Loyalty Link in Service Contexts

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987 cited
  • 1995Preference for consistency: The development of a valid measure and the discovery of surprising behavioral implications.728 cited
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