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Impact of Branding on Impulse Buying Behavior: Evidence from FMCG’S sector Pakistan
16 references·3 citing·33 second hop
Impact of Branding on Impulse Buying Behavior: Evidence from FMCG’S sector Pakistan (2016)Impact of Branding on Impulse Buying Beha…The geography of thought : how Asians and Westerners think differently--and why (2003)The geography of thought : ho…Hedonic shopping motivations (2003)Hedonic shopping motivationsThe Influence of Culture on Consumer Impulsive Buying Behavior (2002)The Influence of Culture on C…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Excitement at the mall: Determinants and effects on shopping response (1998)Excitement at the mall: Deter…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…The Buying Impulse (1987)The Buying ImpulseHedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…The Visible Hand: The Managerial Revolution in American Business (1978)The Visible Hand: The Manager…Why Do People Shop? (1972)Why Do People Shop?Group dynamics : the psychology of small group behavior (1971)Group dynamics : the psycholo…The Significance of Impulse Buying Today (1962)The Significance of Impulse B…Empirical Study of Green Practices Fostering Customers’ Willingness to Consume via Customer Behaviors: The Case of Green Restaurants in Ho Chi Minh City of Vietnam (2023)Empirical Study of Green Prac…The Effect of Gender Identity on Consumers Impulse Buying Behavior and the Moderating Role of Biological Sex (2019)The Effect of Gender Identity…The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City (2018)The Effect of Sales Promotion…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Naturalistic inquiry (1985)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer Experience Management in Retailing: An Organizing Framework (2009)Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2012)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)An Information Processing Theory of Consumer Choice (1979)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Simultaneous Administration of the Rosenberg Self-Esteem Scale in 53 Nations: Exploring the Universal and Culture-Specific Features of Global Self-Esteem. (2005)Does culture influence what and how we think? Effects of priming individualism and collectivism. (2008)The Development and Psychometric Properties of LIWC2015 (2015)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)First-mover advantages (1988)Introduction: epistemic communities and international policy coordination (1992)Notes on the theory of the actor-network: Ordering, strategy, and heterogeneity (1992)
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References

  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1978The Visible Hand: The Managerial Revolution in American Business4,538 cited
  • 2003Hedonic shopping motivations2,290 cited
  • 1987The Buying Impulse2,102 cited
  • 2003The geography of thought : how Asians and Westerners think differently--and why1,986 cited
  • 1995Normative Influences on Impulsive Buying Behavior1,941 cited
  • 1998Impulse buying: Modeling its precursors1,401 cited
  • 1971Group dynamics : the psychology of small group behavior1,332 cited
  • 1972Why Do People Shop?1,065 cited
  • 1962The Significance of Impulse Buying Today1,049 cited
  • 2002The Influence of Culture on Consumer Impulsive Buying Behavior1,045 cited
  • 1998Excitement at the mall: Determinants and effects on shopping response

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Cited by

  • 2023Empirical Study of Green Practices Fostering Customers’ Willingness to Consume via Customer Behaviors: The Case of Green Restaurants in Ho Chi Minh City of Vietnam19 cited
  • 2019The Effect of Gender Identity on Consumers Impulse Buying Behavior and the Moderating Role of Biological Sex18 cited
  • 2018The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City17 cited