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Kundenzufriedenheit als Managementherausforderung

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References

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1982

An Investigation into the Determinants of Customer Satisfaction

2,914 cited

1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited

Cited by

2003Verhaltenswissenschaftliche Aspekte der Kundenbindung63 cited
2007Kundenzufriedenheit und Kundenbindung30 cited
2011Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen30 cited
2013How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects24 cited
2014The influence of customer satisfaction on customer price behavior: literature review and identification of research gaps18 cited