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How UK Advertisers Set Budgets
2 references·5 citing·29 second hop
How UK Advertisers Set Budgets (1985)How UK Advertisers Set BudgetsMarketing in the UK : a survey of current practice and performance (1984)Marketing in the UK : a surve…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…How Corporate Cultures Drive Advertising and Promotion Budgets (2014)How Corporate Cultures Drive …Advertising and promotion budgeting during volatile economic conditions (2013)Advertising and promotion bud…Advertising adoption in a developing market economy: the case of Poland (1996)Advertising adoption in a dev…Advertising Budgeting Methods in Canada, the UK and the USA (1991)Advertising Budgeting Methods…The Politics of Setting an Advertising Budget (1986)The Politics of Setting an Ad…A Strategic Contingencies' Theory of Intraorganizational Power (1971)Organizational Politics (1979)Power in organizations (1981)An ex-ante approach to brand capability valuation (2008)The Marketing Budgeting Process: Marketing Management Implications (1987)Consumer Risk Perception in the UK Wine Market (1988)Where Advertising Decisions Are Really Made (1988)Advertising budgeting practices in agribusiness: The case of farmer cooperatives (1997)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Evolution of Cooperation (1981)Emotion And Adaptation (1991)National Culture and Advertising Sensitivity to Business Cycles: A Reexamination (2020)When Brands Go Dark (2021)THE STAGES OF ECONOMIC GROWTH (1959)Industrial buying and creative marketing (1967)The Capitalist World-Economy. (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)The theory and practice of corporate finance: evidence from the field (2001)Sales Drive Advertising Expenditures: Evidence for Consumer Packaged and Durable Goods in Germany (2014)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Defining the small business: a new classification of company size (1991)An Empirical Study of the Alignment Between Manufacturing and Marketing Strategies (2000)Marketing effectiveness and business performance in the financial services industry (2001)
this work references cited by second hop

References

  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1984Marketing in the UK : a survey of current practice and performance66 cited

Cited by

  • 1991Advertising Budgeting Methods in Canada, the UK and the USA24 cited
  • 2014How Corporate Cultures Drive Advertising and Promotion Budgets17 cited
  • 1996Advertising adoption in a developing market economy: the case of Poland17 cited
  • 1986The Politics of Setting an Advertising Budget17 cited
  • 2013Advertising and promotion budgeting during volatile economic conditions14 cited

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