Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management

16 references·1 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1984Case Study Research: Design and Methods82,022 cited
2011Case study research: design and methods21,904 cited
2004Case Study Research15,520 cited
2005How Business Schools Lost Their Way1,567 cited
2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,122 cited
1998Processes of a case study methodology for postgraduate research in marketing996 cited
2001Corporate branding and corporate brand performance897 cited
2003Corporate brands: what are they? What of them?860 cited
2001Embedded Case Study Methods: Integrating Quantitative and Qualitative Knowledge776 cited
2006Corporate marketing606 cited
2010Toward a theory of brand co-creation with implications for brand governance603 cited
2002Embedded Case Study Methods603 cited
1993European Journal of Marketing602 cited
1995Corporate Branding and Connoisseurship582 cited
2004The Business School ‘Business’: Some Lessons from the US Experience*567 cited
2003The six conventions of corporate branding

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

469 cited

Cited by

2018How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy22 cited