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Marketing tactics at the bottom of the pyramid - between good and evil
5 references·0 citing·21 second hop
Marketing tactics at the bottom of the pyramid - between good and evil (2015)Marketing tactics at the bottom of the py…Making the Case for Harming the Poor – A Review of Marketing Tactics at the Bottom of the Pyramid (2013)Making the Case for Harming t…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …The Bottom of the Pyramid Strategy for Reducing Poverty (2009)The Bottom of the Pyramid Str…The Economic Lives of the Poor (2007)The Economic Lives of the PoorSelling to the Poor (2004)Selling to the PoorSubjective well-being: Three decades of progress. (1999)Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Development as Freedom (2009)Frontiers of the marketing paradigm in the third millennium (2011)Sustainable Development in Developing Countries: The Role of Social Entrepreneurs (2013)A holistic market conceptualization (2014)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Prahalad’s “Bottom of the Pyramid” (2022)Prahalad’s “Bottom of the Pyramid” (2023)The analysis of household surveys (1997)The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else (2000)Estimating wealth effects without expenditure data—or tears: An application to educational enrollments in states of India (2001)Savings Constraints and Microenterprise Development: Evidence from a Field Experiment in Kenya (2013)Underinvestment in a Profitable Technology: The Case of Seasonal Migration in Bangladesh (2014)The history, geography, and sociology of slums and the health problems of people who live in slums (2016)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Creating mutual value: Lessons learned from ventures serving base of the pyramid producers (2009)Impact at the ‘Bottom of the Pyramid’: The Role of Social Capital in Capability Development and Community Empowerment (2012)Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept (2013)
this work references cited by second hop

References

  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2007The Economic Lives of the Poor1,700 cited
  • 2004Selling to the Poor181 cited
  • 2009The Bottom of the Pyramid Strategy for Reducing Poverty30 cited
  • 2013Making the Case for Harming the Poor – A Review of Marketing Tactics at the Bottom of the Pyramid6 cited

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