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An Analysis and Visualization Methodology for Identifying and Testing Market Structure
16 references·6 citing·49 second hop
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(1972)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Increasing Returns and Path Dependence in the Economy (1994)
this work references cited by second hop

References

  • 1960Individual Choice Behavior: A Theoretical Analysis.2,504 cited
  • 1980A Model of Sales.1,365 cited
  • 2005Individual choice behavior: A theoretical analysis.1,157 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 1996Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior621 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1979Customer-Oriented Approaches to Identifying Product-Markets426 cited
  • 2001Reducing Assortment: An Attribute-Based Approach394 cited
  • 2002Multi‐channel shopping: understanding what drives channel choice388 cited
  • 2010What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?365 cited
  • 2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice315 cited
  • 1989Research for Marketing Decisions305 cited
  • 1987A Simultaneous Approach to Market Segmentation and Market Structuring301 cited
  • 1975A Market Share Theorem278 cited
  • 1979Preference trees.239 cited

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1985
Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products
229 cited

Cited by

  • 2022Mining the text of online consumer reviews to analyze brand image and brand positioning146 cited
  • 2018(Re) defining salesperson motivation: current status, main challenges, and research directions64 cited
  • 2020Using favorite data to analyze asymmetric competition: Machine learning models24 cited
  • 2022Mapping Market Structure Evolution21 cited
  • 2019Inference for Product Competition and Separable Demand17 cited
  • 2022Multimarket Membership Mapping12 cited