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Lancio di un nuovo prodotto vitivinicolo: il caso Canal Grando Doc Venezia
16 references·0 citing·39 second hop
Lancio di un nuovo prodotto vitivinicolo: il caso Canal Grando Doc Venezia (2013)Lancio di un nuovo prodotto vitivinicolo:…The determinants and measurement of a country brand: the country brand strength index (2010)The determinants and measurem…Globalization and Culture (2009)Globalization and CultureStrategic Brand Management (2007)Strategic Brand ManagementIl mercato del vino: tendenze strutturali e strategie dei concorrenti (2006)Il mercato del vino: tendenze…The differences between branding a country, a region and a city: Applying the Brand Box Model (2004)The differences between brand…Blue ocean strategy. (2004)Blue ocean strategy.Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…A country — can it be repositioned? Spain — the success story of country branding (2002)A country — can it be reposit…Why Are Some People (and Countries) More Protectionist Than Others? (2001)Why Are Some People (and Coun…Globalization and History (1999)Globalization and HistoryGuidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…Dictionary of marketing terms (1995)Dictionary of marketing termsMajor New Products: What Distinguishes the Winners in the Chemical Industry? (1993)Major New Products: What Dist…Competition in Global Industries (1988)Competition in Global Industr…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Competing on the Eight Dimensions of Quality (1987)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Managing brand equity : capitalizing on the value of a brand name. (1991)Relational network brands: Towards a conceptual model of place brands (2004)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Statistical principles in experimental design. (1962)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)A Propositional Inventory for New Diffusion Research (1985)The Influence of Message Framing and Issue Involvement (1990)Seven Models of Framing: Implications for Public Relations (1999)Media, Communication, Culture: A Global Approach (1995)Globalization: Social Theory and Global Culture (2000)The Globalization of Nothing (2002)The psychology of globalization. (2002)The cosmopolitan imagination: critical cosmopolitanism and social theory (2006)Advances in Consumer Research (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Exciting red and competent blue: the importance of color in marketing (2011)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)The employer brand (1996)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The Multinational Corporation as an Interorganizational Network (1990)Alliance Management as a Source of Competitive Advantage (2002)Modernization, cultural change, and democracy the human development sequence (2005)Place branding: Evolution, meaning and implications (2004)An analysis of terminology use in place branding (2008)Towards a strategic place brand-management model (2010)Lasting customer loyalty: a total customer experience approach (2006)Tourism, Creativity and Development (2007)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Customer-based brand equity for a destination (2007)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 2007Strategic Brand Management1,706 cited
  • 1988Competition in Global Industries1,648 cited
  • 2009Globalization and Culture1,492 cited
  • 2004Blue ocean strategy.1,265 cited
  • 1998Guidelines for Selecting or Modifying Logos655 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1995Dictionary of marketing terms494 cited
  • 2002A country — can it be repositioned? Spain — the success story of country branding372 cited
  • 2004The differences between branding a country, a region and a city: Applying the Brand Box Model357 cited
  • 1993Major New Products: What Distinguishes the Winners in the Chemical Industry?339 cited
  • 2010The determinants and measurement of a country brand: the country brand strength index312 cited
  • 2001Why Are Some People (and Countries) More Protectionist Than Others?295 cited
  • 1999Globalization and History256 cited
  • 2006Il mercato del vino: tendenze strutturali e strategie dei concorrenti

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