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THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA

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References

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1,170 cited

1999STAKEHOLDERS, SOCIAL RESPONSIBILITY, AND PERFORMANCE: EMPIRICAL EVIDENCE AND THEORETICAL PERSPECTIVES.1,083 cited

1997The influence of firm behavior on purchase intention: do consumers really care about business ethics?1,068 cited

Cited by

2018Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction90 cited
2017CSR and corporate branding effect on brand loyalty: a study on Indian banking industry89 cited
2016Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour59 cited
2015The Study of Consumer Perception on Corporate Social Responsibility towards Consumers Attitude and Purchase Behavior57 cited
2022The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media55 cited
2020Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry52 cited
2021The impact of corporate social responsibility activities on stakeholders' value co‐creation behaviour48 cited
2020Socio-demographic characteristics and green consumption behavior in developing countries: the case of Malaysia47 cited
2015Do CSR Practices Of Banks In Mauritius Lead To Satisfaction And Loyalty?38 cited
2023Intrinsic drivers of the reputation for CSR: a cognitive analysis of consumer expectations33 cited
2019CSR in Saudi Arabia and Carroll’s Pyramid: what is ‘known’ and ‘unknown’?33 cited
2017Influence of corporate social responsibility in job pursuit intention among prospective employees in Malaysia28 cited
2023Employer Branding and Employee Retention in the Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts25 cited
2020Corporate social responsibility and its effect on community development: an overview24 cited
2022Enhancing financial performance of the banks: the role of customer response and operations management21 cited
2017Impact of CSR on consumer behavior of Bahraini women in the cosmetics industry19 cited