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CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT AND IMPORTANCE FOR BANKING SECTOR
16 references·1 citing·47 second hop
CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT AND IMPORTANCE FOR BANKING SECTOR (2015)CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT…Customer relationship management (2016)Customer relationship managem…Measuring effectiveness of customer relationship management in Indian retail banks (2012)Measuring effectiveness of cu…Consumer's expectations from mobile CRM services: a banking context (2011)Consumer's expectations from …Handbook of CRM : archieving excellence in customer management (2006)Handbook of CRM : archieving …Customer relationship management: Finding value drivers (2006)Customer relationship managem…Value in business markets: What do we know? Where are we going? (2005)Value in business markets: Wh…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships (2005)A relationship-management ass…Creating customer knowledge competence: managing customer relationship management programs strategically (2003)Creating customer knowledge c…Creating a Superior Customer-Relating Capability (2003)Creating a Superior Customer-…A model for evaluating the effectiveness of CRM using the balanced scorecard (2003)A model for evaluating the ef…Managers' perception of relationship management in heterogeneous markets (2002)Managers' perception of relat…The Future of Competition (2001)The Future of CompetitionThe Crm Handbook: A Business Guide to Customer Relationship Management (2001)The Crm Handbook: A Business …Is your company ready for one-to-one marketing? (1999)Is your company ready for one…The role of marketing past, present and future (1995)The role of marketing past, p…Investigation the Relationship Between Supply Chain Management Activities and Operational Performance: Testing the Mediating Role of Strategic Agility-A Practical Study on the Pharmaceutical Companies (2020)Investigation the Relationshi…Developing Buyer-Seller Relationships (1987)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Customer relationship management and firm performance: the mediating role of business strategy (2009)Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model (2017)The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context (2021)Basics of Qualitative Research (1992)The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships (2007)Qualitative Data Analysis (2008)The value of B2B relationships (2009)Customer Relationship Management Research from 2000 to 2020: An Academic Literature Review and Classification (2021)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive advantage: creating and sustaining superior performance (1998)Internationalization, innovation and entrepreneurship: business models for new technology-based firms (2010)Untangling the value-creation and value-appropriation elements of coopetition strategy: A longitudinal analysis on the firm and relational levels (2014)Circular Economy Models in Agro-Food Systems: A Review (2021)Marketing: An Introduction (2025)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The balanced scorecard : measures that drive performance (1992)Using the balanced scorecard as a strategic management system (1996)A CRM performance measurement framework: Its development process and application (2008)The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention (2009)Impact of Tourist Perceptions, Destination Image and Tourist Satisfaction on Destination Loyalty: A Conceptual Model (2013)Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Organizational Learning: The Contributing Processes and the Literatures (1991)Gaining customer knowledge through analytical CRM (2005)The Core Competence of the Corporation (2006)Exploring the role of customer relationship management (CRM) systems in customer knowledge creation (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Firm resources and sustained competitive advantage (2004)The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry (2009)Sociomateriality — Taking the wrong turning? (2013)Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs (2015)Linking innovative product development with customer knowledge: a data-mining approach (2005)Customer relationship management and innovation capability: an empirical study (2010)Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain (2016)Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005)The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)Organizational Stages and Cultural Phases: A Critical Review and a Consolidative Model of Corporate Social Responsibility Development (2010)The moderating effect of customer perceived value on online shopping behaviour (2011)Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation (2012)
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References

  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
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  • 2011Consumer's expectations from mobile CRM services: a banking context55 cited
  • 1995The role of marketing past, present and future

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53 cited
  • 2002Managers' perception of relationship management in heterogeneous markets39 cited
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    • 2020Investigation the Relationship Between Supply Chain Management Activities and Operational Performance: Testing the Mediating Role of Strategic Agility-A Practical Study on the Pharmaceutical Companies21 cited