Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Influence of Culture on Portrayals of Women in Television Commercials: A Comparison Between the United States and Japan

16 references·10 citing·29 second hop

FromToDepth

this work references cited by second hop

References

1991Mass Media Research: An Introduction2,595 cited
1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
1980Understanding Intercultural Communication409 cited
1983Women at work403 cited
1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
1983Sex stereotyping in advertising330 cited
2012Communication Yearbook 17312 cited
1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited
1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
1987Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?207 cited
1972The image of women in network TV commercials206 cited
1990In the Pages of Ms.: Sex Role Portrayals of Women in Advertising

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

187 cited

1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements187 cited

Cited by

2011Outside the Head and Outside Individualism-Collectivism69 cited
2007Media Portrayal of Women and Social Change45 cited
2010Gender Stereotypes Depicted by Western and Korean Advertising Models in Korean Adolescent Girls’ Magazines45 cited
1998Sex Role Portrayals in Turkish Television Advertisements: An Examination in an International Context42 cited
2016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements35 cited
2005Sex-Role Portrayals in African Television Advertising29 cited
2013Male and female attitudes towards stereotypical advertisements: a paired country investigation26 cited
2001Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach20 cited
2009Cross‐cultural analysis of gender roles: Indian and US advertisements19 cited
1999A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries14 cited