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Friends Schemes in Arts Marketing : Developing Relationships in British Provincial Theatres
16 references·1 citing·52 second hop
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References

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  • 2003Is your loyalty programme really building loyalty? Why increasing emotional attachment, not just repeat buying, is key to maximising programme success64 cited

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  • 1998Museum and Performing Arts Marketing: A Climate of Change60 cited
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    • 2020A dance of excellence, accessibility, money and national identity: A discourse analysis of the Royal New Zealand Ballet's website4 cited