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Maintaining Customer Relationships through Effective Database Marketing: A Perspective for Small Retailers
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Maintaining Customer Relationships through Effective Database Marketing: A Perspective for Small Retailers (1997)Maintaining Customer Relationships throug…Sales and Marketing Management (2007)Sales and Marketing ManagementThe Five Stages of Small Business Growth (2002)The Five Stages of Small Busi…Strategic Database Marketing (1998)Strategic Database MarketingThe One to One Future: Building Relationships One Customer at a Time (1995)The One to One Future: Buildi…SMALL BUSINESS REPORTS (1995)SMALL BUSINESS REPORTSRelationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Relationship Marketing and the Consumer (1995)Relationship Marketing and th…Media selection for database marketers (1995)Media selection for database …Strategic database marketing (1994)Strategic database marketingDatabase marketing and its measurements of success (1994)Database marketing and its me…Drowning in Data (1993)Drowning in DataDealing with Limited Financial Resources: A Marketing Challenge for Small Business (1991)Dealing with Limited Financia…Zero defections: quality comes to services. (1990)Zero defections: quality come…Small Business Adoption of the Marketing Concept vs. Other Business Strategies (1989)Small Business Adoption of th…Market Vulnerability and the Design and Management of the Marketing Function in Small Firms (1988)Market Vulnerability and the …Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Intimate Exchanges: Using Computers to Elicit Self‐Disclosure From Consumers (2000)Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Digest of Education Statistics (2014)Interpersonal attraction in exchange and communal relationships. (1979)The Commitment-Trust Theory of Relationship Marketing (1994)From recipient to contributor: examining customer roles and experienced outcomes (2000)The Domain and Conceptual Foundations of Relationship Marketing (2000)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Integrating AHP and data mining for product recommendation based on customer lifetime value (2004)Knowledge discovery on RFM model using Bernoulli sequence (2008)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations (2001)Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory (2007)Seguridad en la administración y calidad de los datos de un sistema de información contable en el desempeño organizacional (2012)Secular, Spiritual, and Religious Existential Concerns of Women with Ovarian Cancer during Final Diagnostics and Start of Treatment (2013)Environmental justice in the age of big data: challenging toxic blind spots of voice, speed, and expertise (2016)The evolution of firm networks: from emergence to early growth of the firm (2001)Arriving at the high-growth firm (2003)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Dealing with Resource Disadvantage: Generic Strategies for SMEs (1999)International market selection strategies selected by ‘micro’ and ‘small’ firms (2002)Entrepreneurship and social media marketing: evidence from French small business (2012)
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References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 2002The Five Stages of Small Business Growth1,451 cited
  • 1995The One to One Future: Building Relationships One Customer at a Time696 cited
  • 1995Relationship Marketing and the Consumer424 cited
  • 2007Sales and Marketing Management382 cited
  • 1994Strategic database marketing364 cited
  • 1991Dealing with Limited Financial Resources: A Marketing Challenge for Small Business107 cited
  • 1993Drowning in Data92 cited
  • 1989Small Business Adoption of the Marketing Concept vs. Other Business Strategies88 cited
  • 1995SMALL BUSINESS REPORTS68 cited
  • 1994Database marketing and its measurements of success62 cited
  • 1998Strategic Database Marketing44 cited
  • 1995Media selection for database marketers28 cited
  • 1988Market Vulnerability and the Design and Management of the Marketing Function in Small Firms

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