The influence of personal attitude and social perception on women entrepreneurial intentions in micro and small enterprises in Indonesia

Abstract

Indonesia has a broad potential to encourage women entrepreneurship. This paper aims to analyse the role of personal attitude and social perceptions to explore women entrepreneurial intentions who are involved in MSEs. Psychological characteristics and individual competencies are posited as the basis of analysis. Respondents are 222 women entrepreneurs involved in MSEs in Indonesia. This study uses quantitative method with the analysis of structural equation modelling (SEM) to test the hypothesis. The results indicate that personal attitude as mediator of women entrepreneurial intentions are significantly influenced by psychological characteristics and individual competencies; while psychological characteristics are proved to have influence on individual competencies. The study also shows that social perception is not directly influencing the intention, yet significantly influencing personal attitude. Studies on the women entrepreneurs are still quite limited, so the study is expected to contribute to the existing literature on women entrepreneurship research.

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