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R&D and Promotion in Pharmaceuticals: A Conceptual Framework and Empirical Exploration
16 references·2 citing·32 second hop
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References

  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 1985Competitive advantage, creating and sustaining superior performance10,284 cited
  • 1962Economic Welfare and the Allocation of Resources for Invention8,931 cited
  • 1993Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy7,242 cited
  • 1998Competitive advantage: creating and sustaining superior performance5,791 cited
  • 1991Managing Brand Equity3,818 cited
  • 1987Appropriating the Returns from Industrial Research and Development3,771 cited
  • 1957The Theory of Monopolistic Competition2,122 cited
  • 1987Knowledge and Competence as Strategic Assets1,782 cited
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  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 1985How Rapidly Does New Industrial Technology Leak Out?713 cited
  • 1986Sustainable competitive advantage—What it is, what it isn't500 cited
  • 1974Advertising and Market Power318 cited
  • 1988

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Persuasion or Information? Promotion and the Shares of Brand Name and Generic Pharmaceuticals
254 cited

Cited by

  • 2009R&D Intensity, Marketing Intensity, and Organizational Performance40 cited
  • 2017Factors influencing Japanese auto suppliers’ predictions about the future of new technologies – An exploratory study of electric vehicles14 cited