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How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication
16 references·5 citing·54 second hop
How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication (2015)How Product-Plot Integration and Cognitiv…Media Multitasking Behavior: Concurrent Television and Computer Usage (2011)Media Multitasking Behavior: …Shall we Really do it Again? The Powerful Concept of Replication is Neglected in the Social Sciences (2009)Shall we Really do it Again? …When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…Branded Entertainment: A New Advertising Technique or Product Placement in Disguise? 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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
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  • 2003Cognitive Load Measurement as a Means to Advance Cognitive Load Theory2,525 cited
  • 2009Shall we Really do it Again? The Powerful Concept of Replication is Neglected in the Social Sciences1,124 cited
  • 1988On cognitive busyness: When person perceivers meet persons perceived.1,088 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 2001What Is Ecological Validity? A Dimensional Analysis564 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 1981Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context374 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
  • 2011Media Multitasking Behavior: Concurrent Television and Computer Usage280 cited
  • 2003

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Practitioners' evolving views on product placement effectiveness
267 cited
  • 2000Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium266 cited
  • 2006Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?249 cited
  • Cited by

    • 2018Product placements in social settings: The impact of coviewing on the recall of placed brands27 cited
    • 2017Product placement practices in prime-time television programmes in Hong Kong19 cited
    • 2022Media multitasking, advertising appeal, and gender effects17 cited
    • 2022Competing cues in brand alliance advertisements16 cited
    • 2018Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands14 cited