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The Greening of Advertising: A Twenty-Five Year Look at Environmental Advertising
5 references·16 citing·41 second hop
The Greening of Advertising: A Twenty-Five Year Look at Environmental Advertising (1996)The Greening of Advertising: A Twenty-Fiv…Green Advertising: Salvation or Oxymoron? (1995)Green Advertising: Salvation …A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)A Content Analysis of Environ…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Ecologically Concerned Consumers: Who Are They? (1974)Ecologically Concerned Consum…Does greenwashing affect Company's stock Price? Evidence from Europe (2024)Does greenwashing affect Comp…Strategic investment for green product development and green marketing in a supply chain (2022)Strategic investment for gree…Platform-led green advertising: Promote the best or promote by performance (2019)Platform-led green advertisin…The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables (2017)The effectiveness of fear app…Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' (2015)Can evoking nature in adverti…The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising (2014)The Skeptical Green Consumer …Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Consumers' green involvement and the persuasive effects of emotional versus functional ads (2013)Consumers' green involvement …When does green advertising work? The moderating role of product type (2012)When does green advertising w…Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy (2012)Green Branding and Eco-innova…Evaluating the green advertising practices of international firms: a trend analysis (2011)Evaluating the green advertis…Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions (2010)Are lodging customers ready t…Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process (2009)Empirical investigation of th…Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Application of the Theory of …The effectiveness of environmental claims for services advertising (2006)The effectiveness of environm…Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Dual-process theories in social psychology (1999)Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018)Concepts and forms of greenwashing: a systematic review (2020)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The theory of planned behavior (1991)Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels (2013)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)Current issues and research in advertising (1978)Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)What are we doing here? Analyzing fifteen years of energy scholarship and proposing a social science research agenda (2014)Content Analysis for the Social Sciences and Humanities. (1970)Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.95 (1974)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)From a literature review to a conceptual framework for sustainable supply chain management (2008)Handbook of Social Psychology (2013)Communication and Persuasion (1986)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Greenwashing and environmental communication: Effects on stakeholders' perceptions (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Handbook of Social Psychology (1969)The Behavioral Consequences of Service Quality (1996)Future smart cities: requirements, emerging technologies, applications, challenges, and future aspects (2022)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. 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References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1974Ecologically Concerned Consumers: Who Are They?797 cited
  • 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach602 cited
  • 1995Green Advertising: Salvation or Oxymoron?202 cited

Cited by

  • 2009Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities2,030 cited
  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,086 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions904 cited
  • 2009Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process788 cited
  • 2010Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions631 cited
  • 2015Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'436 cited
  • 2013Consumers' green involvement and the persuasive effects of emotional versus functional ads349 cited
  • 2014The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

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337 cited
  • 2011Evaluating the green advertising practices of international firms: a trend analysis312 cited
  • 2006The effectiveness of environmental claims for services advertising97 cited
  • 2012Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy97 cited
  • 2019Platform-led green advertising: Promote the best or promote by performance81 cited
  • 2012When does green advertising work? The moderating role of product type79 cited
  • 2022Strategic investment for green product development and green marketing in a supply chain67 cited
  • 2024Does greenwashing affect Company's stock Price? Evidence from Europe61 cited
  • 2017The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables59 cited