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Affecting Factors of Consumers’ Intent to Buy in the Food Industry by Emphasizing Brand Experience (Case Study: Mashhad TABAROK Company)
16 references·1 citing·44 second hop
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(2009)Brand Experience: What Is It?…The impact of online store environment cues on purchase intention (2008)The impact of online store en…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)Effects of consumer perceptio…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The theory of planned behavior (1991)The theory of planned behaviorA Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…The meditating effect of brand love in the relationship between brand experience and brand equity (2021)The meditating effect of bran…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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References

  • 1991The theory of planned behavior90,729 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 2008The impact of online store environment cues on purchase intention814 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited
  • 2013The role of brand love in consumer‐brand relationships688 cited
  • 2011The role of brand experience and affective commitment in determining brand loyalty

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580 cited
  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
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    • 2021The meditating effect of brand love in the relationship between brand experience and brand equity9 cited