Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

16 references·16 citing·52 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.6,677 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
2006Universal dimensions of social cognition: warmth and competence4,565 cited
1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map2,462 cited
1977The halo effect: Evidence for unconscious alteration of judgments.2,015 cited
2002The Effects of Item Parceling on Goodness-of-Fit and Parameter Estimate Bias in Structural Equation Modeling1,387 cited
1989Country Image: Halo or Summary Construct?1,310 cited
2002How perceived brand globalness creates brand value1,109 cited
2005Fundamental dimensions of social judgment: Understanding the relations between judgments of competence and warmth.1,060 cited
1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,012 cited

2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited

1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited

Cited by

2020Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships154 cited
2016How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective152 cited
2020Do brand warmth and brand competence add value to consumers? A stereotyping perspective142 cited
2018Stereotyping global brands: Is warmth more important than competence?140 cited
2020Brand credibility and marketplace globalization: The role of perceived brand globalness and localness130 cited
2018The relational value of perceived brand globalness and localness126 cited
2018Circular vs. angular servicescape: “Shaping” customer response to a fast service encounter pace120 cited
2017Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model103 cited
2019Global and local brand stereotypes: formation, content transfer, and impact101 cited
2021Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation92 cited
2017I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial89 cited
2020Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research89 cited
2022How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image77 cited
2020Firm capabilities and export performance of small firms: A meta-analytical review74 cited
2021Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective64 cited
2023Country-of-origin image and consumer brand evaluation: a meta-analytic review64 cited