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Cited by

• 2010Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics177 cited
• 1981The Effects of Reference Prices in Retail Advertisements168 cited
• 1983Information Accessibility as a Moderator of Consumer Choice167 cited
• 2009Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust162 cited
• 1978Cognitive Effects of Deceptive Advertising158 cited
• 1986Consumer “Confusion” of Origin and Brand Similarity Perceptions155 cited
• 1981Identifying Misleading Advertising152 cited
• 1985Organizational Illegality: Theoretical Integration and Illustrative Application138 cited
• 2007The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter123 cited
• 2011Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims122 cited
• 2013Product-Oriented Web Technologies and Product Returns: An Exploratory Study121 cited
• 1985Reference Prices and Deception in Newspaper Advertising114 cited
• 1987The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training101 cited