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"Sweet Lemons": Illusory Quality, Self-Deceivers, Advertising, and Price
16 references·0 citing·35 second hop
"Sweet Lemons": Illusory Quality, Self-Deceivers, Advertising, and Price (1995)"Sweet Lemons": Illusory Quality, Self-De…Raising Rivals’ Costs (2015)Raising Rivals’ CostsUNCERTAINTY AND THE WELFARE ECONOMICS OF MEDICAL CARE (2003)UNCERTAINTY AND THE WELFARE E…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information (1990)Consumer Skepticism of Advert…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Money Talks: Perceived Advertising Expense and Expected Product Quality (1989)Money Talks: Perceived Advert…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Do Higher Prices Signal Higher Quality? (1985)Do Higher Prices Signal Highe…Prices as Signals of Product Quality (1983)Prices as Signals of Product …The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Quacks, Lemons, and Licensing: A Theory of Minimum Quality Standards (1979)Quacks, Lemons, and Licensing…A Model of Advertising and Product Quality (1978)A Model of Advertising and Pr…Advertising as Information (1974)Advertising as InformationFree Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)A review and meta-analysis of country-of-origin research (1999)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Understanding Service Convenience (2002)Information and Consumer Behavior (1970)Job Market Signaling (1973)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Crime and Punishment: An Economic Approach (1968)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Minimum Quality Standards, Fixed Costs, and Competition (1991)WHY FIRMS SEEK ISO 9000 CERTIFICATION: REGULATORY COMPLIANCE OR COMPETITIVE ADVANTAGE? (1999)61. Capitalism and Freedom (2002)Quality Disclosure and Certification: Theory and Practice (2010)The Theory of Economic Regulation (2021)Transaction-Cost Economics: The Governance of Contractual Relations (1979)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Buzz: face-to-face contact and the urban economy (2004)The Impact of Social Structure on Economic Outcomes (2005)The Hidden Dimension (1973)The Reputational Landscape (1997)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)The Evolution of Cooperation (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Health insurance and the demand for medical care: evidence from a randomized experiment. (1987)The Theory of Incentives: The Principal-Agent Model (2001)Information and the Change in the Paradigm in Economics (2002)
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References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2003UNCERTAINTY AND THE WELFARE ECONOMICS OF MEDICAL CARE4,078 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 1974Advertising as Information3,430 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1979Quacks, Lemons, and Licensing: A Theory of Minimum Quality Standards807 cited
  • 2015Raising Rivals’ Costs676 cited
  • 1983Prices as Signals of Product Quality502 cited
  • 1985Do Higher Prices Signal Higher Quality?483 cited
  • 1990Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information481 cited
  • 1989Money Talks: Perceived Advertising Expense and Expected Product Quality

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477 cited
  • 1978A Model of Advertising and Product Quality437 cited
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