References

• 2019Diffusion of Innovations 137,320 cited
• 1963Experimental and Quasi-Experimental Designs for Research15,090 cited
• 1963Diffusion of Innovations6,675 cited
• 1950The Lonely Crowd1,253 cited
• 1971Personality and Consumer Behavior: A Review601 cited
• 1969Word-of-Mouth Communication by the Innovator393 cited
• 2007PERSPECTIVES IN CONSUMER BEHAVIOR354 cited
• 1974Consumer Behavior: Theoretical Sources245 cited
• 2017Detecting Causal Priorities in Panel Study Data161 cited
• 1964Detecting Causal Priorities in Panel Study Data139 cited
• 1971Personality and Innovation Proneness96 cited
• 1968Applications of the sciences in marketing management92 cited
• 1967An Exploration of Perceived Risk and Willingness to Try New Products87 cited
• 1970How Are Laggards Different? An Empirical Inquiry74 cited
• 1970Social Character and Acceptance of New Products50 cited
• 1965Social Character and Differential Preference for Mass Communication47 cited

Cited by