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El profesional del neuromarketing en el sector audiovisual español
6 references·1 citing·25 second hop
El profesional del neuromarketing en el sector audiovisual español (2016)El profesional del neuromarketing en el s…Situación del neuromarketing en España (2014)Situación del neuromarketing …The Contributions of Neuromarketing in Marketing Research (2013)The Contributions of Neuromar…Neuromarketing: Is Campbell in Soup? (2012)Neuromarketing: Is Campbell i…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …A current overview of consumer neuroscience (2008)A current overview of consume…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Situation of Neuromarketing Consulting in Spain (2020)Situation of Neuromarketing C…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Reputation for Product Innovation: Its Impact on Consumers (2010)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Demystifying neuromarketing (2018)The Commitment-Trust Theory of Relationship Marketing (1994)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)The Principles of Psychology (1891)Neuromarketing Applied to Educational Toy Packaging (2020)The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry (2022)Exploring global trends and future directions in advertising research: A focus on consumer behavior (2023)Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Branding the brain: A critical review and outlook (2012)Neuromarketing: An Emerging Domain in the Formal Education System (2022)Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards (2016)Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva (2017)Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations (2020)Factors limiting the application of consumer neuroscience: A systematic review (2022)Neuromarketing: concepto, evolución histórica y retos (2022)
this work references cited by second hop

References

  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2008A current overview of consumer neuroscience344 cited
  • 2013The Contributions of Neuromarketing in Marketing Research76 cited
  • 2012Neuromarketing: Is Campbell in Soup?29 cited
  • 2014Situación del neuromarketing en España21 cited

Cited by

  • 2020Situation of Neuromarketing Consulting in Spain13 cited

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