SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Experimental Designs in Measuring the Effectiveness of Promotion
0 references·6 citing·28 second hop
Experimental Designs in Measuring the Effectiveness of Promotion (1965)Experimental Designs in Measuring the Eff…The Sales Impact of Featuring Healthy Foods, Indulgent Foods, or Both: Findings from a Large-Scale Retail Field Study (2018)The Sales Impact of Featuring…Die Wirkung absatzpolitischer Instrumente (1995)Die Wirkung absatzpolitischer…A forecasting model to evaluate the profitability of price promotions (1988)A forecasting model to evalua…An analysis of factors associated with weekly food store sales variation (1986)An analysis of factors associ…On the Analysis of Interactions in Marketing Research Data (1973)On the Analysis of Interactio…Fractional Factorial Experimental Designs in Marketing Research (1973)Fractional Factorial Experime…Do the Poor Pay More? (1968)Consumer Demand for Food Commodities in the United States with Projections for 1980 (1971)Econometric Models and Economic Forecasts (1990)ARE LOWER-INCOME SHOPPERS AS PRICE SENSITIVE AS HIGHER-INCOME ONES?: A LOOK AT BREAKFAST CEREALS (1994)Estimating demand elasticities for cereal products: A socioeconomic approach using scanner data (1994)Department upkeep and shrinkage control (2014)Models and Managers: The Concept of a Decision Calculus (1970)Book Review: Consumer and Industrial Buying Behavior (1978)The evaluation and analysis of retail sales promotions (1990)Models and Managers: The Concept of a Decision Calculus (2004)Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data (1965)Conjoint Measurement for Quantifying Judgmental Data (1971)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models (1975)A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments (1985)What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model (2015)Design and Analysis of Industrial Experiments. (1955)Planning of Experiments (1958)Taxonomic Analysis of Perceived Risk: Modeling Individual and Group Perceptions Within Homogeneous Hazard Domains (1988)Hybrid Conjoint Analysis as a Research Technique to Measure Meeting Planners' Preferences in Hotel Selection (1996)Fundamental Concepts in the Design of Experiments (2000)Design of experiments with multiple independent variables: A resource management perspective on complete and reduced factorial designs. (2009)Primary, Secondary, and Meta-Analysis of Research (1976)Meta-analysis in social research (1982)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice (2005)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1973Fractional Factorial Experimental Designs in Marketing Research50 cited
  • 1973On the Analysis of Interactions in Marketing Research Data43 cited
  • 1986An analysis of factors associated with weekly food store sales variation15 cited
  • 2018The Sales Impact of Featuring Healthy Foods, Indulgent Foods, or Both: Findings from a Large-Scale Retail Field Study12 cited
  • 1995Die Wirkung absatzpolitischer Instrumente12 cited
  • 1988A forecasting model to evaluate the profitability of price promotions8 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work