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Attitude Changes toward Foreign Products

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References

1932A technique for measurement of attitudes9,567 cited

Cited by

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1985Perceived Risk as a Factor in Buying Foreign Clothes57 cited
1993The Marketing Challenges of the Newly Independent Republics53 cited

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1989

Export and Reverse Investment: Strategic Implications for Newly Industrialized Countries

50 cited

2010Country‐of‐origin contingencies: their joint influence on consumer behaviour48 cited

2013Attenuating double jeopardy of negative country of origin effects and latecomer brand40 cited