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Is There a Generalized Price-Quality Relationship?
7 references·16 citing·36 second hop
Is There a Generalized Price-Quality Relationship? (1971)Is There a Generalized Price-Quality Rela…Experimental Design: Procedures for the Behavioral Sciences (2013)Experimental Design: Procedur…Experimental Design: Procedures for the Behavioral Sciences. (1969)Experimental Design: Procedur…Price as an Indicator of Quality: Report on an Enquiry (1966)Price as an Indicator of Qual…On the Price Consciousness of Consumers (1961)On the Price Consciousness of…The Measurement of Meaning (1957)The Measurement of MeaningA Note on Some Experimental Findings About the Meanings of Price (1954)A Note on Some Experimental F…Some Consequences of the Habit of Judging Quality by Price (1944)Some Consequences of the Habi…Quality investment, inspection policy, and pricing decisions in a decentralized supply chain (2022)Quality investment, inspectio…The effect of platform characteristics on the adoption of smart speakers: Empirical evidence in South Korea (2018)The effect of platform charac…Dual role of price and myopia in a marketing channel (2011)Dual role of price and myopia…Are consumers' perceptions of price–quality relationships well calibrated? (2008)Are consumers' perceptions of…An Exploration of Online Shopping Cart Abandonment Syndrome–A Matter of Risk and Reputation (2006)An Exploration of Online Shop…Relating TQM, marketing and business performance: An exploratory study (2000)Relating TQM, marketing and b…Development of a multidimensional measure of perceived product quality (1997)Development of a multidimensi…The influence of product knowledge and brand name on internal price standards and confidence (1993)The influence of product know…A Decision Model for Prioritizing and Addressing Consumer Information Problems (1989)A Decision Model for Prioriti…A research program for establishing the validity of the price-quality relationship (1988)A research program for establ…Determinants of Price Dependency: Personal and Perceptual Factors (1981)Determinants of Price Depende…New Evidence on Price and Product Quality (1977)New Evidence on Price and Pro…The Influence of Price, Store Name, and Brand Name on Perception of Product Quality (1976)The Influence of Price, Store…A cross-national investigation of price and brand as determinants of perceived product quality. (1976)A cross-national investigatio…Price Reliance: Existence and Sources (1973)Price Reliance: Existence and…Price and Choice Behavior (1972)Price and Choice BehaviorA Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Mental Accounting and Consumer Choice (1985)Measuring brand image: a systematic review, practical guidance, and future research directions (2017)From free to paid: Customer expertise and customer satisfaction on knowledge payment platforms (2019)The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention (2020)Advances in Consumer Research (2025)Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand (1950)Consumer Behavior as Risk Taking (1960)Transaction utility effects when quality is uncertain (1997)Does the Franchisor Provide Value to Franchisees? 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this work references cited by second hop

References

  • 1957The Measurement of Meaning9,430 cited
  • 2013Experimental Design: Procedures for the Behavioral Sciences8,539 cited
  • 1969Experimental Design: Procedures for the Behavioral Sciences.5,159 cited
  • 1944Some Consequences of the Habit of Judging Quality by Price353 cited
  • 1966Price as an Indicator of Quality: Report on an Enquiry301 cited
  • 1954A Note on Some Experimental Findings About the Meanings of Price267 cited
  • 1961On the Price Consciousness of Consumers192 cited

Cited by

  • 1993The influence of product knowledge and brand name on internal price standards and confidence126 cited
  • 1973Price Reliance: Existence and Sources118 cited
  • 1972Price and Choice Behavior107 cited
  • 1988A research program for establishing the validity of the price-quality relationship105 cited
  • 1977New Evidence on Price and Product Quality97 cited
  • 1997Development of a multidimensional measure of perceived product quality81 cited
  • 2018The effect of platform characteristics on the adoption of smart speakers: Empirical evidence in South Korea77 cited
  • 1981Determinants of Price Dependency: Personal and Perceptual Factors

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70 cited
  • 1976The Influence of Price, Store Name, and Brand Name on Perception of Product Quality62 cited
  • 2011Dual role of price and myopia in a marketing channel62 cited
  • 2000Relating TQM, marketing and business performance: An exploratory study62 cited
  • 2006An Exploration of Online Shopping Cart Abandonment Syndrome–A Matter of Risk and Reputation50 cited
  • 1976A cross-national investigation of price and brand as determinants of perceived product quality.47 cited
  • 1989A Decision Model for Prioritizing and Addressing Consumer Information Problems45 cited
  • 2022Quality investment, inspection policy, and pricing decisions in a decentralized supply chain45 cited
  • 2008Are consumers' perceptions of price–quality relationships well calibrated?44 cited