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General Living Systems Theory and Marketing: A Framework for Analysis

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References

1973Marketing Management: Analysis, Planning and Control2,439 cited
1978Basic Marketing: A Managerial Approach1,663 cited
1973A Model of Industrial Buyer Behavior883 cited
1976The History of Marketing Thought369 cited
1974The Identity Crisis in Marketing203 cited

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2013A classification schema of co-production of goods: an open-systems perspective22 cited
2005Some Considerations Regarding the Ecological Sustainability of Marketing Systems20 cited
1986A Framework For Analyzing Ethical Issues in Marketing18 cited
2004Unique marketing challenges at the frontiers of technology: an integrated perspective17 cited

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