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The Hypothesis of a Hierarchy of Effects: A Partial Evaluation
4 references·16 citing·43 second hop
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References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1983Public opinion quarterly546 cited
  • 1964Defining Advertising Goals for Measured Advertising Results297 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited

Cited by

  • 1983General Theories and the Fundamental Explananda of Marketing444 cited
  • 1981Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems435 cited
  • 2003Web advertising: gender differences in beliefs, attitudes and behavior284 cited
  • 2000Repetitive Advertising and the Consumer212 cited
  • 2007THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC200 cited
  • 2002Beliefs, attitudes and behaviour towards Web advertising161 cited
  • 1987Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches145 cited
  • 2010Culture and age as moderators in the corporate reputation and loyalty relationship136 cited
  • 1977An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention133 cited
  • 2002Generating Website Traffic132 cited
  • 1993

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Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information
124 cited
  • 2010The relative importance of brands in modified rebuy purchase situations122 cited
  • 2013Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement116 cited
  • 1980Form versus Content in Predicting Starch Scores100 cited
  • 2016Routledge International Handbook of Consumer Psychology99 cited
  • 1982The Association Model of the Advertising Communication Process90 cited