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Commentary on “Judgment Based Marketing Decision Models”

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References

1969A Media Planning Calculus257 cited
1982Marketing decision models66 cited
1980A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions51 cited
1982A Marketing Decision Support System for Retailers20 cited

Cited by

1996Aggressive and Predatory Pricing: A Framework for Analysis76 cited
1988An Adaptive Utility Approach for Improved Use of Marketing Models16 cited
1996CAPPLAN: a decision‐support system for planning the pricing and sales effort policy of a salesforce15 cited

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