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Contextual Effects of Reference Prices in Retail Advertisements
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Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Reference Prices in…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects (1984)Image Variables in Multi-Attr…Implications for psychology of the new philosophy of science. (1983)Implications for psychology o…Advances in Consumer Research (1983)Advances in Consumer ResearchThe Impact of Inferential Beliefs on Product Evaluations (1982)The Impact of Inferential Bel…Familiarity and Its Impact on Consumer Decision Biases and Heuristics (1981)Familiarity and Its Impact on…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Reconciling conflicting results derived from experimental and survey studies of attitude change. (1959)Reconciling conflicting resul…Perceived benefits, perceived risk, and trust (2013)Perceived benefits, perceived…Low Prices are Just the Beginning: Price Image in Retail Management (2013)Low Prices are Just the Begin…Customer experience management: a critical review of an emerging idea (2010)Customer experience managemen…Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China (2007)Relations among attractivenes…Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment (2004)Establishing the dimensions, …Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context (2004)Effects of Seller-Supplied Pr…The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment (2003)The Impact of Customer Satisf…A conceptualization of the relationships between service quality and visitor satisfaction, and their links to destination selection (2003)A conceptualization of the re…The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention (2002)The effects of discount level…A Meta-Analysis of the Impact of Price Presentation on Perceived Savings (2002)A Meta-Analysis of the Impact…The Role of Price Perceptions in an Integrated Model of Behavioral Intentions (2001)The Role of Price Perceptions…Comparative Price Advertising: An Integrative Review (1998)Comparative Price Advertising…Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size (1996)Communicating Price Informati…UPC Scanner Pricing Systems: Are They Accurate? (1994)UPC Scanner Pricing Systems: …The Operation of Visual Imagery as a Mediator of Advertising Effects (1993)The Operation of Visual Image…How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value (1993)How Buyers Perceive Savings i…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Investigating the service brand: A customer value perspective (2008)Perceived value: a critical examination of definitions, concepts and measures for the service industry (2011)Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects581 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1982The Impact of Inferential Beliefs on Product Evaluations481 cited
  • 1959Reconciling conflicting results derived from experimental and survey studies of attitude change.457 cited
  • 1983Implications for psychology of the new philosophy of science.438 cited

Cited by

  • 2004Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment552 cited
  • 2001The Role of Price Perceptions in an Integrated Model of Behavioral Intentions535 cited
  • 2010Customer experience management: a critical review of an emerging idea

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501 cited
  • 2002The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention380 cited
  • 1993How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value311 cited
  • 2002A Meta-Analysis of the Impact of Price Presentation on Perceived Savings292 cited
  • 1994UPC Scanner Pricing Systems: Are They Accurate?265 cited
  • 2003A conceptualization of the relationships between service quality and visitor satisfaction, and their links to destination selection263 cited
  • 2003The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment233 cited
  • 1996Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size230 cited
  • 2013Low Prices are Just the Beginning: Price Image in Retail Management216 cited
  • 1993The Operation of Visual Imagery as a Mediator of Advertising Effects207 cited
  • 2013Perceived benefits, perceived risk, and trust205 cited
  • 2007Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China193 cited
  • 1998Comparative Price Advertising: An Integrative Review181 cited
  • 2004Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context181 cited