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Determinants of International Media Purchasing: A Survey of Media Buyers
8 references·1 citing·34 second hop
Determinants of International Media Purchasing: A Survey of Media Buyers (1988)Determinants of International Media Purch…Consumer and Corporate Values: Yet Another View on Global Marketing (1987)Consumer and Corporate Values…Advertising Strategies and Information Content in American and Swedish Advertising (1987)Advertising Strategies and In…The Role of Branding in International Advertising (1985)The Role of Branding in Inter…Marketing in the international environment (1984)Marketing in the internationa…An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets (1982)An Objective and Task Media S…Marketing Planning in the Multinational Subsidiary: Practices and Problems (1980)Marketing Planning in the Mul…Market Expansion Strategies in Multinational Marketing (1979)Market Expansion Strategies i…Importance-Performance Analysis (1977)Importance-Performance Analys…Shaping the future: Mergers, acquisitions, and the U.S. publishing, communications, and mass media industries, 1990–1995 (1996)Shaping the future: Mergers, …Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)THE GLOBALIZATION OF MARKETS (1983)Being Digital (1995)The Gutenberg elegies: the fate of reading in an electronic age (1995)THE RISE OF THE CORPORATION IN A CRAFT INDUSTRY: CONFLICT AND CONFORMITY IN INSTITUTIONAL LOGICS. (2002)The Structure and Dynamics of Global Multi-Media Business Networks (2008)Journal of International Business Studies (1975)THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)Experiential Knowledge and Costs in the Internationalization Process (1997)Management International Review (2004)Firms’ degree of born-globalness, international entrepreneurial orientation and export performance (2007)Experiential Knowledge and Cost in the Internationalization Process (2015)Guidelines for Developing International Marketing Strategies (1973)American Business Abroad (1990)Centralization and Autonomy in International-Marketing Decision Making (1998)Determinants and benefits of global strategic marketing planning formality (2000)Assigned versus assumed: Towards a contemporary, detailed understanding of subsidiary autonomy (2017)An Analysis of Information Content in Television Advertising (1977)Current issues and research in advertising (1978)Advances in international marketing (1992)European Journal of Marketing (1993)The Information Content of Advertising: A Meta-Analysis (1996)Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites (2006)"Will a Global Marketing Strategy Work? An Energy Conservation Perspective" (1989)Guidelines for managing an international sales force (1995)On the way towards developing a global screening model (1996)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Destination image analysis—a review of 142 papers from 1973 to 2000 (2002)Gain more insight from your PLS-SEM results (2016)Brand origin: conceptualization and review (1996)Principles of reshoring development in luxury goods sector 1 (2020)The Varying Nature of Brands as Assets (1989)Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework (1994)Integrating brand development and relationship marketing (1996)
this work references cited by second hop

References

  • 1977Importance-Performance Analysis4,463 cited
  • 1979Market Expansion Strategies in Multinational Marketing241 cited
  • 1984Marketing in the international environment64 cited
  • 1987Advertising Strategies and Information Content in American and Swedish Advertising57 cited
  • 1980Marketing Planning in the Multinational Subsidiary: Practices and Problems53 cited
  • 1985The Role of Branding in International Advertising39 cited
  • 1987Consumer and Corporate Values: Yet Another View on Global Marketing25 cited
  • 1982An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets13 cited

Cited by

  • 1996Shaping the future: Mergers, acquisitions, and the U.S. publishing, communications, and mass media industries, 1990–19956 cited

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