References

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• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
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• 1974The Role of Risk in Consumer Behavior811 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 2000Consumer-level factors moderating the success of private label brands604 cited
• 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
• 1999The effect of consumer price consciousness on private label purchase390 cited
• 2003Consumer evaluations of store brands: effects of store image and product attributes389 cited
• 2008Private-Label Use and Store Loyalty380 cited
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• 2010Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation263 cited
• 2012Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market