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Image de marque et internet. Comprendre, éviter et gérer l’effet « Streisand »

4 references·1 citing·25 second hop

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References

2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
1991Inside rumor: A personal journey.391 cited
2009Branding in the post-internet era265 cited
2001Succeeding with brands on the Internet128 cited

Cited by

2017The Streisand effect: Signaling and partial sophistication26 cited

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