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Co-branding: clarification du concept
16 references·16 citing·39 second hopsampled
Co-branding: clarification du concept (2001)Co-branding: clarification du conceptAdvances in Consumer Research (2025)Advances in Consumer ResearchSignaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Composite Branding Alliances: An Investigation of Extension and Feedback Effects (1996)Composite Branding Alliances:…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsOrganizing Successful Co-Marketing Alliances (1993)Organizing Successful Co-Mark…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Advances in Consumer Research (1992)Advances in Consumer ResearchEvaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Cognitive representations of semantic categories. (1975)Cognitive representations of …1 + 1 > 2? Is co-branding an effective way to improve brand masstige? (2022)1 + 1 > 2? Is co-branding an …Co-marketing alliances: definitions and approaches. Insights from a literature review (2017)Co-marketing alliances: defin…Identifying With the Brand Placed in Music Videos Makes Me Like the Brand (2016)Identifying With the Brand Pl…La marque publique entre nouvelles pratiques et valeurs publiques (2015)La marque publique entre nouv…Children’s response to co-branded products: the facilitating role of fit (2014)Children’s response to co-bra…Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products (2014)Beyond brand attitude: Indivi…Co-branding. Koncepcja i uwarunkowania rozwoju (2013)Co-branding. Koncepcja i uwar…Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product (2013)Alliances Between Corporate a…The Role of Bundling in Firms' Marketing Strategies: A Synthesis (2012)The Role of Bundling in Firms…Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure (2011)Congruence perçue par le cons…Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche (2010)Trente ans de travaux contrad…Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research (2010)Thirty Years of Conflicting S…Memory and perception of brand mentions and placement of brands in songs (2009)Memory and perception of bran…The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention (2008)The Impact of Brand Name Subs…L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit (2008)L'impact de la substitution d…Effets de la région d'origine, du produit, de la marque et de leurs congruences, sur l‘évaluation des consommateurs: application aux produits agroalimentaires (2005)Effets de la région d'origine…Economic Action and Social Structure: The Problem of Embeddedness (1985)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Statistical principles in experimental design. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1975Cognitive representations of semantic categories.4,784 cited
  • 1995Building Strong Brands4,432 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 1993Organizing Successful Co-Marketing Alliances993 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation

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891 cited
  • 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
  • Cited by

    • 2014Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products68 cited
    • 2005Effets de la région d'origine, du produit, de la marque et de leurs congruences, sur l‘évaluation des consommateurs: application aux produits agroalimentaires68 cited
    • 2010Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research53 cited
    • 2011Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure51 cited
    • 2009Memory and perception of brand mentions and placement of brands in songs48 cited
    • 20221 + 1 > 2? Is co-branding an effective way to improve brand masstige?47 cited
    • 2010Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche45 cited
    • 2016Identifying With the Brand Placed in Music Videos Makes Me Like the Brand42 cited
    • 2013Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product37 cited
    • 2008L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit20 cited
    • 2017Co-marketing alliances: definitions and approaches. Insights from a literature review20 cited
    • 2012The Role of Bundling in Firms' Marketing Strategies: A Synthesis19 cited
    • 2015La marque publique entre nouvelles pratiques et valeurs publiques15 cited
    • 2008The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention13 cited
    • 2014Children’s response to co-branded products: the facilitating role of fit11 cited
    • 2013Co-branding. Koncepcja i uwarunkowania rozwoju9 cited