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Assessment of the Psychometric Properties of an Opinion Leadership Scale
16 references·16 citing·43 second hopsampled
Assessment of the Psychometric Properties of an Opinion Leadership Scale (1986)Assessment of the Psychometric Properties…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Creativity and Intelligence: Brain Networks That Link and Differentiate the Expression of Genius (2013)Creativity and Intelligence: …A Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…The diffusion of innovations (1983)The diffusion of innovationsCharacteristics of Adopters and Non-Adopters of Home Computers (1983)Characteristics of Adopters a…Advances in Consumer Research (1983)Advances in Consumer ResearchThe need for cognition. 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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1963Diffusion of Innovations6,675 cited
  • 1983The diffusion of innovations6,164 cited
  • 1982The need for cognition.5,357 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1974Communication of Innovations: A Cross-Cultural Approach.2,792 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 1981Construct Validity: A Review of Basic Issues and Marketing Practices1,196 cited
  • 1980The Optimal Number of Response Alternatives for a Scale: A Review814 cited
  • 2013Creativity and Intelligence: Brain Networks That Link and Differentiate the Expression of Genius689 cited
  • 1983Characteristics of Adopters and Non-Adopters of Home Computers610 cited
  • 1962Methods of Measuring Opinion Leadership548 cited
  • 1981Pearson's R and Coarsely Categorized Measures340 cited
  • 1970The Identity of Women's Clothing Fashion Opinion Leaders

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238 cited

Cited by

  • 1998A Dyadic Study of Interpersonal Information Search740 cited
  • 1996Opinion Leaders and Opinion Seekers: Two New Measurement Scales738 cited
  • 2006Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences644 cited
  • 2009A Two-Step Flow of Influence?345 cited
  • 2002A note on modeling consumer reactions to a crisis: The case of the mad cow disease337 cited
  • 2005Opinion leadership in a computer-mediated environment293 cited
  • 2010Customer relationship management and company performance—the mediating role of new product performance277 cited
  • 2020The Positive Effect of Not Following Others on Social Media208 cited
  • 1993A Validation of the Goldsmith and Hofacker Innovativeness Scale204 cited
  • 2007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities203 cited
  • 1998Discriminating between measurement scales using non-nested tests and two-stage least squares estimators: The case of market orientation159 cited
  • 2007Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context156 cited
  • 2008Opinion leaders and followers: A replication and extension147 cited
  • 2019Influencing factors for the purchase intention of consumers choosing bioplastic products in Germany136 cited
  • 2011An examination of consumer advocacy and complaining behavior in the context of service failure135 cited
  • 2009Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren135 cited