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Recommendation influence: Differential neural responses of consumers during shopping online.
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Recommendation influence: Differential neural responses of consumers during shopping online. (2016)Recommendation influence: Differential ne…How to Conduct Valuable Marketing Research With Neurophysiological Tools (2025)How to Conduct Valuable Marke…The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective (2024)The effect of new e-commerce …Pay online or pay on delivery? An ERP study of how payment methods affect online purchase decisions for search vs. experience products (2022)Pay online or pay on delivery…Neuroscientific Research Methods and Techniques in Consumer Research (2022)Neuroscientific Research Meth…Neural Bases of Sector Bias in Perceptions of Public Versus Private-Sector Service Performance (2022)Neural Bases of Sector Bias i…Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study (2022)Evaluating the neural mechani…The effects of brand familiarity and product category in brand extension: An ERP study (2020)The effects of brand familiar…Dimensions of Consumer Expertise (1987)Consumer Evaluations of Brand Extensions (1990)Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)N400 correlate of brand associations (2022)Pleasure of paying when using mobile payment: Evidence from EEG studies (2022)Monetization of digital newspapers: Experimentation with brand extension and buying influence (2023)The Elaboration Likelihood Model of Persuasion (1986)Measuring emotion: The self-assessment manikin and the semantic differential (1994)The Limited Capacity Model of Mediated Message Processing (2000)Impact of Deepfake Advertising Attributes on Consumers’ Hedonic & Utilitarian Values and Brand Credibility (2024)Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing (2025)Self or others? The interaction effect between benefit appeals and message sidedness on green consumption (2025)Information and Consumer Behavior (1970)Advertising as Information (1974)The influence of online product recommendations on consumers’ online choices (2004)Do Consumers Perceive Impulsive Buying and Pain of Payment? E-Commerce Transactions Using Pay Later, E-Wallet, and Cash-On-Delivery (2025)The Case for Mindful Customer Protection: A Review and Some Thoughts on Neuroeconomics and Neurofinance (2025)Cognitive Dissonance (1962)Motivated Skepticism in the Evaluation of Political Beliefs (2006)Beyond Engagement and Participation: User and Community Coproduction of Public Services (2007)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)Basic Emotions (1999)Problems of Dostoevsky's Poetics (1984)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Managing Legitimacy: Strategic and Institutional Approaches (1995)An approach to environmental psychology (1974)Eye movements in reading and information processing: 20 years of research. (1998)The 35th Sir Frederick Bartlett Lecture: Eye movements and attention in reading, scene perception, and visual search (2009)
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  • 2024The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective8 cited
  • 2022Neural Bases of Sector Bias in Perceptions of Public Versus Private-Sector Service Performance6 cited

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