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The Effectiveness of Product Placement: The Influence of Product Placement towards Consumer Behavior of the Millennial Generation
10 references·2 citing·50 second hop
The Effectiveness of Product Placement: The Influence of Product Placement towards Consumer Behavior of the Millennial Generation (2014)The Effectiveness of Product Placement: T…17. Advertising and Promotion (2019)17. 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(2018)Do low involved brands have b…ANALISIS AISAS MODEL TERHADAP PRODUCT PLACEMENT DALAM FILM INDONESIA Studi Kasus: Brand Kuliner di Film Ada Apa Dengan Cinta 2 (2017)ANALISIS AISAS MODEL TERHADAP…Attribution theory in social psychology (1967)An attributional theory of achievement motivation and emotion. (1985)Measuring the Involvement Construct (1985)Online Pricing Strategies: Implications for Luxury Consumers (2017)The Effect of Dynamic Pricing on Holiday Purchase Intentions: Moderated Mediation Role of Perceived Risk (2019)Factors influencing hotel decision-making through digital platforms in South Asia (2024)The Psychology of Interpersonal Relations. (1958)Experimental and Quasi-Experimental Designs for Research (1963)Social Learning Theory. 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this work references cited by second hop

References

  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
  • 2010Understanding Attitudes Toward and Behaviors in Response to Product Placement206 cited
  • 2006The Hidden History of Product Placement186 cited
  • 201917. Advertising and Promotion185 cited
  • 2009Product Placements159 cited
  • 2012The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia145 cited
  • 2011Compulsive Buying Behavior in College Students: The Mediating Role of Credit Card Misuse100 cited
  • 2010The Product Well Placed79 cited
  • 2012Product placement and its effectiveness: A systematic review and propositions for future research68 cited
  • 2012Impact of Dynamic Pricing Strategies on Consumer Behavior26 cited

Cited by

  • 2017ANALISIS AISAS MODEL TERHADAP PRODUCT PLACEMENT DALAM FILM INDONESIA Studi Kasus: Brand Kuliner di Film Ada Apa Dengan Cinta 220 cited
  • 2018Do low involved brands have better consumer perception due to product placement in emerging markets?13 cited

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