A Comparative Analysis of Advertising Practices in Unlike Environments

Erdener Kaynak · Pervez Nasim Ghauri

12 citations0/0 files storedInternational Journal of Advertising

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

After examining the structure and present characteristics of advertising industry practices, this paper looks at the functions of advertising in developed versus less-developed countries (LDCs) and critically compares the role and functions of advertising agency and client relationships in countries as diverse as Turkey, Sweden and Canada.

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2004Management International Review 1992Developments in Marketing Science 1979Essentials of Marketing 1976Advertising, Competition and Market Conduct in Oligopoly over Time 1942The Economic Effects of Advertising.1982Marketing in the Third World 1942The Economic Effects of Advertising.1983Mass Media Advertising in a Developing Country

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