The Impact of the Marketing Concept on New Product Planning

Leigh Lawton · A. Parasuraman

208 citations0/0 files storedJournal of Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

Abstract

A survey of marketing literature reveals that little, if any, empirical research has been done to examine the impact of the adoption of the marketing concept on new product planning. The purpose of this paper is to describe a research study done to fill this void.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 208 citations exist upstream.

References

1978Basic Marketing: A Managerial Approach 1972Innovative Behavior and Communication 1959Making the marketing concept work 1972The Present Status of The Marketing Concept 1971Marketers' Attitudes toward the Marketing Concept

Cited by

2001A synthesis of contemporary market orientation perspectives 2003The impact of market orientation on product innovativeness and business performance 1997The Role of Market Information in New Product Success/Failure 2017Leveraging Customer Involvement for Fueling Innovation: The Role of Relational and Analytical Information Processing Capabilities1 2005Managing External Information in Manufacturing Firms: The Impact on Innovation Performance*2007The Role of Market Orientation and Entrepreneurial Orientation for New Product Development Performance in Manufacturing Firms 2004The concept of innovativeness: should we need to focus?2000A Refinement and Validation of the MARKOR Scale

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.