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The Impact of the Marketing Concept on New Product Planning
5 references·16 citing·38 second hop
The Impact of the Marketing Concept on New Product Planning (1980)The Impact of the Marketing Concept on Ne…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The Present Status of The Marketing Concept (1972)The Present Status of The Mar…Innovative Behavior and Communication (1972)Innovative Behavior and Commu…Marketers' Attitudes toward the Marketing Concept (1971)Marketers' Attitudes toward t…Making the marketing concept work (1959)Making the marketing concept …Leveraging Customer Involvement for Fueling Innovation: The Role of Relational and Analytical Information Processing Capabilities1 (2017)Leveraging Customer Involveme…Innovation collaboration and appropriability by knowledge-intensive business services firms (2016)Innovation collaboration and …Customer orientation and innovation: A comparative study of manufacturing and service firms (2015)Customer orientation and inno…The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective (2014)The dark side of the entrepre…Business orientations and innovation in small and medium sized enterprises (2011)Business orientations and inn…The overestimated role of strategic orientations for international performance in smaller firms (2008)The overestimated role of str…The Role of Market Orientation and Entrepreneurial Orientation for New Product Development Performance in Manufacturing Firms (2007)The Role of Market Orientatio…Managing External Information in Manufacturing Firms: The Impact on Innovation Performance* (2005)Managing External Information…Customer orientation, conflict, and innovativeness in Japanese sales departments (2005)Customer orientation, conflic…The concept of innovativeness: should we need to focus? (2004)The concept of innovativeness…The impact of market orientation on product innovativeness and business performance (2003)The impact of market orientat…A synthesis of contemporary market orientation perspectives (2001)A synthesis of contemporary m…A Refinement and Validation of the MARKOR Scale (2000)A Refinement and Validation o…Innovation Strategies Under Uncertainty: A Contingency Approach for New Product Development (1998)Innovation Strategies Under U…The Role of Market Information in New Product Success/Failure (1997)The Role of Market Informatio…The Market Orientation Construct: Measurement and Scaling Issues (1997)The Market Orientation Constr…An Evolutionary Theory of Economic Change. (1983)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy (2012)Market, entrepreneurial, and technology orientations: impact on innovation and firm performance (2017)Market Orientation: Antecedents and Consequences (1993)Market orientation, international business relationships and perceived export performance (2007)The implementation of a market orientation (2008)Marketing research on Mobile apps: past, present and future (2021)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Innovativeness and new product success: insights from the cumulative evidence (2007)Enhancing business performance of hotels: The role of innovation and customer orientation (2012)Organisational resilience capacity and firm product innovativeness and performance (2014)The External Control of Organizations: A Resource Dependence Perspective (1979)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Antecedents and performance impacts of product versus process innovation (2011)Alliance portfolio diversity, radical and incremental innovation: The moderating role of technology management (2013)The Mediating Role of Strategic Orientations on the Relationship between Ambidexterity‐Oriented Decisions and Innovative Ambidexterity (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The influence of business strategy on new product activity: The role of market orientation (2003)Assessing Construct Validity in Organizational Research (1991)Accounting for common method variance in cross-sectional research designs. (2001)Does Platform Owner’s Entry Crowd Out Innovation? Evidence from Google Photos (2018)How Artificial Intelligence affords digital innovation: A cross-case analysis of Scandinavian companies (2021)The impact of digital transformation on innovation performance - The mediating role of innovation factors (2023)Innovativeness: The Concept and Its Measurement (1978)Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Strategic Orientation of the Firm and New Product Performance (1997)Career Orientations of MIS Employees: An Empirical Analysis (1991)Measuring market orientation: A multi‐factor, multi‐item approach (1994)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Taxonomic efforts in the description of leader behavior: A synthesis and functional interpretation (1991)Market orientation: Review, refinement, and roadmap (1996)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)
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References

  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1972Innovative Behavior and Communication590 cited
  • 1959Making the marketing concept work429 cited
  • 1972The Present Status of The Marketing Concept364 cited
  • 1971Marketers' Attitudes toward the Marketing Concept207 cited

Cited by

  • 2001A synthesis of contemporary market orientation perspectives370 cited
  • 2003The impact of market orientation on product innovativeness and business performance355 cited
  • 1997The Role of Market Information in New Product Success/Failure297 cited
  • 2017Leveraging Customer Involvement for Fueling Innovation: The Role of Relational and Analytical Information Processing Capabilities1269 cited
  • 2005Managing External Information in Manufacturing Firms: The Impact on Innovation Performance*264 cited
  • 2007The Role of Market Orientation and Entrepreneurial Orientation for New Product Development Performance in Manufacturing Firms224 cited
  • 2004The concept of innovativeness: should we need to focus?195 cited
  • 2000A Refinement and Validation of the MARKOR Scale194 cited
  • 1998Innovation Strategies Under Uncertainty: A Contingency Approach for New Product Development187 cited
  • 2005

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Customer orientation, conflict, and innovativeness in Japanese sales departments
177 cited
  • 2015Customer orientation and innovation: A comparative study of manufacturing and service firms176 cited
  • 2016Innovation collaboration and appropriability by knowledge-intensive business services firms175 cited
  • 1997The Market Orientation Construct: Measurement and Scaling Issues152 cited
  • 2008The overestimated role of strategic orientations for international performance in smaller firms142 cited
  • 2011Business orientations and innovation in small and medium sized enterprises141 cited
  • 2014The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective130 cited