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• 1998Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism190 cited
• 1988The marketing challenge: Towards being profitable and socially responsible149 cited
• 2007Consumers and Corporate Social Responsibility: Matching the Unmatchable?132 cited
• 1982The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model103 cited
• 2017Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy100 cited
• 2020Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective98 cited
• 2011Sustainability marketing in the emerging markets: imperatives, challenges, and agenda setting89 cited
• 2011The service excellence and innovation model: Lessons from IKEA and other service frontiers89 cited
• 2000US shopping mall attributes: an exploratory investigation of their relationship to retail productivity81 cited
• 2006Does marketing success lead to market success?80 cited
• 2022Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs’ green marketing performance?79 cited
• 1969The human concept: New philosophy for business79 cited
• 2007A new conceptual framework for business‐consumer relationships