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Les consommateurs résistants à la publicité

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References

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2007La résistance du consommateur: Proposition d'un cadre d'analyse341 cited
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2001The Meanings of Lesbian and Gay Pride Day174 cited

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2014La résistance au changement de nom de marque : ses antécédents et ses conséquences sur le capital de marque10 cited
2025Cracking the code: how can AI-generated advertising be effective? Empirical evidence on the antecedents and consequences of advertising value6 cited

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