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Cited by

• 1983General Theories and the Fundamental Explananda of Marketing462 cited
• 2008Embedded Markets, Communities, and the Invisible Hand of Social Norms88 cited
• 2004Globalization and Development: An Expanded Macromarketing View81 cited
• 2005When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity80 cited
• 1981The Visions of Charles C. Slater: Social Consequences of Marketing48 cited
• 2020A Panoramic Review of the Macromarketing Literature35 cited
• 2006Entrepreneurial Women as Catalysts for Socioeconomic Development in Transitioning Cambodia, Laos, and Vietnam34 cited
• 2011Globalization of Local Retailing: Threat or Opportunity? The Case of Food Retailing in Guilin, China22 cited
• 2002Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms21 cited
• 2007Processual Learning, Environmental Pluralism, and Inherent Challenges of Managing a Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis19 cited
• 2015Regions and archipelagos of consumer culture16 cited
• 1990Food shopping behavior in the Arabian Gulf region: a comparative study6 cited
• 2018Exploring marketing transformations: A marketing systems approach to understanding impoverished contexts