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Cited by

• 1986Personal Values and Travel Decisions185 cited
• 1991Segmenting Visitors To A Destination Region Based On The Volume Of Their Expenditures181 cited
• 1991Using Personal Values to Define Segments in an International Tourism Market167 cited
• 1997Services considered important to business customers and determinants of bank selection in Kuwait: a segmentation analysis103 cited
• 1982An Empirical Evaluation of Aggregation Approaches for Developing Market Segments65 cited
• 2002Segmentation analysis for industrial markets63 cited
• 1978Aggregation Criteria in Normative Market Segmentation Theory31 cited
• 1981Sensitivities of Market Segments to Separate Advertising Strategies27 cited
• 1999Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting19 cited
• 2002Segmenting the business-to-business marketplace by product attributes and the decision process14 cited
• 2004Culture and Positioning as Determinants of Strategy: Personality and the Business Organization13 cited
• 2021Market Segmentation11 cited