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Physical Environment as a Key Success Factor for Building Strong Brand Equity: A Study on Restaurant Industry
16 references·0 citing·30 second hop
Physical Environment as a Key Success Factor for Building Strong Brand Equity: A Study on Restaurant Industry (2016)Physical Environment as a Key Success Fac…The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)The influence of the quality …Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry (2009)The Roles of the Physical Env…Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price (2009)Influence of the Quality of F…How quality, value, image, and satisfaction create loyalty at a Chinese telecom (2008)How quality, value, image, an…Strategic Brand Management (2007)Strategic Brand ManagementAn Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…The effect of the servicescape on customers’ behavioral intentions in leisure service settings (1996)The effect of the servicescap…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Managing Brand Equity (1991)Managing Brand EquityDetermining Sample Size for Research Activities (1970)Determining Sample Size for R…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty (2018)How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework (2020)What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and the Moderating Role of Gender (2020)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)An approach to environmental psychology (1974)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Understanding Attitudes and Predicting Social Behavior (1980)Dimensions of Brand Personality (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Sample Size for Survey Research: Review and Recommendations (2020)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)
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References

  • 1970Determining Sample Size for Research Activities22,093 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,502 cited
  • 1991Managing Brand Equity7,170 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,044 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 2007Strategic Brand Management1,712 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2012The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions1,331 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,109 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility992 cited
  • 2009The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry892 cited
  • 1996The effect of the servicescape on customers’ behavioral intentions in leisure service settings

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884 cited
  • 2008How quality, value, image, and satisfaction create loyalty at a Chinese telecom823 cited
  • 2009Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price784 cited
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