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Neurociencia aplicada a la televisión: medición de la atención y la emoción de la serie “FOREVER” / Television-applied neuroscience: measuring attention and emotion in the series “FOREVER”
4 references·0 citing·19 second hop
Neurociencia aplicada a la televisión: medición de la atención y la emoción de la serie “FOREVER” / Television-applied neuroscience: measuring attention and emotion in the series “FOREVER” (2016)Neurociencia aplicada a la televisión: me…La persuasión de la música en la publicidad. El ejemplo Coca-Cola. (2014)La persuasión de la música en…Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice (2012)Novel versus familiar brands:…Neuromarketing: Where marketing and neuroscience meet (2011)Neuromarketing: Where marketi…Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…Causes of Irritation in Advertising (1985)The Influence of Background Music on the Behavior of Restaurant Patrons (1986)Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva (2017)Handbook of Emotions (1993)International Affective Picture System (IAPS) : Technical Manual and Affective Ratings (1995)Construal-level theory of psychological distance. (2010)The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI) (2014)Disfluent vs. fluent price offers: paradoxical role of processing disfluency (2015)Consumer neuroscience on branding and packaging: A review and future research agenda (2023)What is ‘neuromarketing’? A discussion and agenda for future research (2006)Neuromarketing: the hope and hype of neuroimaging in business (2010)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Situación del neuromarketing en España (2014)Using Combined Bipolar Semantic Scales and Eye‐Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles (2015)A Guideline for Ethical Aspects in Conducting Neuromarketing Studies (2016)
this work references cited by second hop

References

  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 2012Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice52 cited
  • 2011Neuromarketing: Where marketing and neuroscience meet44 cited
  • 2014La persuasión de la música en la publicidad. El ejemplo Coca-Cola.17 cited

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