References

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• 2000Determinants of Sports Sponsorship Response1,015 cited
• 1998An International Review of Sponsorship Research710 cited
• 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited
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• 2003An international review of sponsorship research: extension and update412 cited
• 1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited
• 1999Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes317 cited
• 1999Relatedness, Prominence, and Constructive Sponsor Identification287 cited
• 1999Sport sponsorship as distinctive competence255 cited
• 1998Using celebrity endorsers effectively: lessons from associative learning241 cited
• 2001Sponsorship and recall of sponsors207 cited
• 2001The Value of Winning in Motorsports: Sponsorship-linked Marketing162 cited
• 1999Relatedness, Prominence, and Constructive Sponsor Identification149 cited
• 1999Brand recall and brand preference at sponsored golf and tennis tournaments